ROSALIND KRAUSS: Clearly you understand the value of the archive. The magazine I’m working on is called October.
JUAN DOWNEY: Why October.
JOSEPH BEUYS: Oktoberfest.
JUAN DOWNEY: And yes who is it for. A beer magazine.
ROSALIND KRAUSS: After the Eisenstein film.
JUAN DOWNEY: Haha. Oh yes."
— Rosalind Krauss, Joseph Beuys and Juan Downey, “The ARPANET test,” a proto-Internet dialogue held in March 1976, just before the publication of October’s first issue.